MBA Syllabus for Semester I (Financial Management)

MBA Syllabus for Semester I (first)
Subject: Financial Management

Reason for studying Financial Management: The main reason for studying this subject is to develop a conceptual frame work of finance function and to acquaint the participants with the tools techniques and process of financial management in the realm of financial decision making.

Introduction - nature concept of finance function, Distinction between Accounting and Finance function, Objectives of Financial Management - Profitability vs wealth Maximisation, Organisation for Finance Function, Time value of money valuation concept, compound value concept, Present value concept, Financial Planning and Financial Forecasting.

Capital Structure Planning- Patterns of financial requirement, Objectives of an optimum capital structure, Security Mix, Capitalisation concept, Causes, Consequences and Remedies of over capitalisation and under capitalisation, Capital structure theories (with numerical problems), Sources of long term finance-shares and Debentures, New financial Instruments and Institutions Leverage Analysis.

Management of Fixed Capital - Concept, relevance and computation of cost of capital nature and Scope of Capital Budgeting, Capital Budgeting, Analysis of risk and Uncertainty (with numerical problems).

Management of Working Capital - Concepts of working capital, Nature and Scope of Working Capital Management, Approaches to the Financing of Current Assets determining the financing mix, Financing of working capital, Estimation of working capital (with numerical problem).

Management of Earnings- Nature and scope of management of earnings , Dividend Policy and Dividend Models , Waltor's Model , Gordon's Model , MM Hypothesis, Pattern of dividend policies (with numerical problems), Determinants of Dividend Policy.

Books suggested:
1. Brigham : Financial Management Theory and Practice
2. Horne, Wachowiez , Jr. : Fundamentals of : Financial Management
3. Westorn and Brigham : Managerial Finance
4. Van-Horne : : Financial Management and Policy
5. I.M. Pandey : : Financial Management

6. S.N. Maheshwari : : Financial Management 


Basis of Calculations

q  F.O. Consumption/Hr                                                          : 100 Liters

q  Daily running Hours                                                            : 24 Hrs

q  Total F.O. consumption/day                                                 : 2400 Liters
(100 Liters X 24 Hr)

q  Rate of F. O.                                                                         : Rs. 24.00 / Liter

q  Max. Temperature in  rotary  Kiln                                        : 750 – 900 deg C

q  C.V. of  Wood ( Avg )                                                              : 3000

q  Rate of coal (Approx.)                                                            : Rs. 2.5/ Kg
     (Including Transportation)

q  Rate of Electricity                                                                : Rs. 5/KW

q  Rate of trained Operator on daily wages                                : Rs. 300/day

q  Rate of un-skilled labor on daily wages                                 : Rs. 150/day

Analysis of proposed project against Oil firing

1.    Total F.O. consumption/day                                                                     :  2,400 Lit/Day

2.    Cost of  FO requirement/day                                                                    : Rs. 57,600/-
:: 2400 Liter X Rs. 24

3.    Requirement of wood  to replace 1 lit FO                                                  : Max.3.5 Kg/Lit FO

4.    Total wood requirement/day                                                                    : 8400 Kg/Day
:: 2400 Liter X 3.5 Kg

5.    Cost of  wood /Kg                                                                                      : Re.2.5/Kg

6.    Total cost of Wood                                                                                     : Rs. 21000 /day
:: 8400 Kg X Re.2.5/-

7.    Gasifier operating cost/day/plant

a) Power…………………     : 50 KW
:: 35 KW X 24 Hr X Rs. 5         = Rs. 4,200/day
     b) Labor …………………      : 6/Shift, total 18
:: Total 18 X Rs. 150                = Rs. 2,700/day
     c) Operator …………….      : 1/Shift, Total 3
:: Total 3 X Rs. 300                  = Rs.   900/day
     d) Maintenance
            There is no daily maintenance but annually we take
            approx. Rs. 2,00,000/annum, so
            Rs. 2,00,000/300 days            = Rs.  666/day,  or say Rs. 700/-
Gasifier operating cost/day/plant= Rs. 8,500/- day

Gasifier operating cost/day                                                                      : Rs.8,500/day

8.    Total replacement cost/day                                                                      : Rs. 29,500/-
:: 6 + 7 = 8

9.    Gross benefits /day                                                                                  : Rs. 28,100/-
:: 2 – 8

10.  Gross benefits/months                                                                             : Rs. 7,02,500/-
:: Rs. 28,100/- x 25 days in month

11. Annually Gross Benefits                                                                           : Rs. 84,30,000/-
 :: Rs.  7,02,500/- x 12 Months

12. Total Project cost (approx.)                                                                        : Rs. 53,00,000/-
       ::   Capital cost of Gasifier + other expenses of pipeline, burners,
            Civil, electrical & plumbing works, Lab, cooling tower,
            transportation, crane charges etc.

13. Interest @ 12% pa on total Project cost                                                    : Rs. 6,36,000/-

14. R.O.I.                                                                                                        :  8 1/2 MONTHS

MBA Syllabus Marketing Management for Semester I

MBA Syllabus for Semester I (first)
Subject: Marketing Management

Reason for studying Marketing Management: - The main reason of Marketing Management course is to facilitate understanding of the conceptual framework of marketing and its applications in decision making under various environmental constraints.

Introduction: Concept, nature, scope and importance of marketing; Marketing concept and its evolution; Marketing mix; Strategic marketing planning – an overview. Market Analysis and Selection: Marketing environment – macro and micro components and their impact on marketing decisions; Market segmentation and positioning; Buyer behavior; consumer versus organizational buyers; Consumer decision making process.

Product Decisions: Concept of a product; Classification of products; Major product decisions; Product line and product mix; Branding; Packaging and labeling; Product life cycle – strategic implications; New product development and consumer adoption process. Pricing Decisions: Factors affecting price determination; Pricing policies and strategies; Discounts and rebates.

Distribution Channels and Physical Distribution Decisions: Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions; Retailing and wholesaling. Promotion Decisions: Communication Process; Promotion mix – advertising, personal selling, sales promotion, publicity and public relations; Determining advertising budget; Copy designing and testing; Media selection; Advertising effectiveness; Sales promotion – tools and techniques.

Marketing Research: Meaning and scope of marketing research; Marketing research process. Marketing Organisation and Control: Organising and controlling marketing operations.

Issues and Developments in Marketing: Social, ethical and legal aspects of marketing; Marketing of services; International marketing; Green marketing; Cyber marketing; Relationship marketing and other developments of marketing.

Books :
1. Kotlar, Philip, Marketing Management, Prentice Hall, New Delhi.
2. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
3. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.

4. McCarthy, E.J., Basic Marketing: A managerial approach, Irwin, New York. 

MBA Syllabus for Semester Statistical Analysis & Operations Research and Financial and Cost Accounting

MBA Syllabus for Semester I (first)
Subject: Statistical Analysis & Operations Research

Reason for studying Statistical Analysis & Operations Research: The basic aim of this course is to impart knowledge of basic statistical tools & techniques and operartions research with emphasis on their application in Business decision process and Management.

Statistics : Concept , Significance and Limitations . Collection of Primary and Secondary Data, Classification and Tabulation , Frequency Distributions and their graphical representation.

Measures of Central Tendency : Mean, Median and Mode . Measures of Dispersion : Range, Mean Deviation , Standard Deviation and Quartile Deviation . Moments , Measures of Skewness and Kurtosis .
Sampling : Methods of Sampling ; Sampling and Non-Sampling Errors ; Law of Large Numbers and Central Limit Theorem (without proof) . Estimation , Point & Interval Estimates , Confidence Intervals . Statistical Testing - Hypothesis and Errors ; Large and Small One Sample and Two sample Tests - Z test, t -test and F-test. Chi-Square as a test of Independence and as a test of Goodness of Fit ,Analysis of Variance .

Linear Programming : Problem formulation, Graphic Method , Simplex Method(including Big M Method) , Duality , Transportation and Assignment problems .

Decision Theory & Games Theory : Decision making under uncertainty - Laplace principle , Maximin or Minimax principle , Maximax or minimin principle , Hurwicz principle and Savage principle , Drcisions under risk ; Decision Tree Approach and its applications . Two person zero -sum game , Pure Strategy and Mixed Strategy

Suggested Readings :
1. Levin , R.I. & Rubin , D.S.: Statistics for Management(PHI)
2. Gupta , S.P. & Gupta , M.P. : Business Statistics
3. Levin , R.I. : Quantitative Techniques
4. Sharma , J.K : Operations Research : Theory and Applications

MBA Syllabus for Semester I (first)
Subject: Financial and Cost Accounting

Reason for studying Financial and Cost Accounting : The basic purpose of this course is to develop an insight of postulates , principles and technique of accounting and Cost accounting as well to provide students the basic fundamentals of accounting .

Financial Accounting - Nature and objectives, Accounting Principles , Accounting Equations, Accounting Standards, Capital and Revenue receipts & payments , Depreciation methods and accounting .

Origin and Analysis of Business Transactions - Types of Accounts , Journal , Ledger and Trail Balance , Inventory Valuation techniques and accounting .

Financial Statements of Trading Organisation - Preparation with adjustments , Final Accounts of Limited Liability companies - P/L Account , P/L Appropration Account, Balance Sheet .

Cost classification , Analysis and Behaviour- Classification of Cost on different basis and Technique for separation of Costs . Product - Costing , Unit Costing ,Job Costing and Process Costing .

Full Costing , Reconciliation and integration between financial and Cost accounting .

Suggested Readings :
1. Horngren , Charles etc. - Principles of Financial & Management Accounting , Eaglewood Cliffs , New Jersy , PHI.
2. Needles Beleved etc. - Financial and Management Accounting , Boston , Houghton Miffin Co.
3. Bhattacharya - Financial Accounting , PHI .
4. Ravi M . Mohan - Financial Accounting , Taxamann , New Delhi.
5. Vj. madhu - Financial and Management Accounting , Anmol Publications , New Delhi . 

MBA Syllabus for Semester I (Business Environment and Managerial Economics)

MBA Syllabus for Semester I (Business Environment and Managerial Economics)

MBA Syllabus for Semester I (first)

Subject: Business Environment

Reason for studying Business Environment: The course aims to educate the student with the different environmental factors which effect business. This course aims to develop ability to understand and scan business environment in order to analyse the opportunities and take decisions under the uncertainty.

Concept, Significance and nature of Business Environment ; Elements of environment - internal and external ; Different roles of government in relation to business ; Social Responsibilities of Business .

Broad profile of Indian Economy , Industrial Policy - its historical perspective(in brief) , Industrial Policy Liberalisation . Economic Planning in India ; Rationale of economic planning , latest five year plan .

Public sector -its objectives and working , major problems of public sector enterprises ; Privatisation of public sector enterprises - the issue involved . Role of Private and Joint Sectors. Securities Exchange Board of India - Organisation and Role , Regulation of Mergers and Acquisitions.

Competition Act ; Industries Development and Regulation Act ; Consumer Protection Act -its main provisions.

Latest Export - Import Policy ; Foreign Exchange Management Act ; Globalisation and Business practices, ,WTO- objectives and Role in International trade .

Books Suggested:
1. Rudra Dutt: Indian Ecnomy
2. Ghose P.K. : Government & Industry
3. Francis Cherunilam : Business Environment
4. Kuchhal S.C. : Industrial Economy of India
5. K. Ashwathapa : Business Environment 

MBA Syllabus for Semester I (first)

Subject: Managerial Economics

Reason for studying Managerial Economics: The basic objectives of this course is to familiarise the students with the concepts and tools of managerial Economics as applicable to decisions making in contemporary business environment.

Nature and scope of Managerial Economics : nature and scope of Managerial Economics , its relationship with subjects . Objective of Firm, Fundamental Economic concepts- Opportunity cost concept , Incremental concept, Principle of the perspective , Discounting principle and Equimarginal principle .

Demand Analysis : Concept and importance of Demand & its determinants , Income & Substitution effect, Various elasticities of demand , using elasticities in managerial decisions , revenue concepts, relevance of demand forecasting , methods of demand forecasting .

Cost Concept and Production Theory : Various cost concepts & classifications, Cost output relationship - in short run and in long run , (cost curves), Economies of scale , cost control and cost reduction , Production function , managerial uses of production function , Indifferent curves. .

Pricing Decisions : Pricing methods , Price Discrimination , Price and output decisions under different market structures - Perfect competition, Monopoly and Monopolistic Competition , Oligopoly .

Profit & Inflation: Profit, Functions of profit, profit maximisation, Break Even analysis , Inflation - Types, in terms of demand pull & cost factors , effects of inflation .

Books Suggested:
1. Habib-Ur-Rehman Managerial Economics
2. D.C. Hague Managerial Economics
3. Trivedi Managerial Economics
4. Mote, Paul & Gupta Managerial Economics: Concepts & Cases
5. Peterson & Lewis Managerial Economics
6. D.N. Dwivedi Managerial Economics 
7. D. Gopalkrishan A study of Managerial Economics
8. Varsney & Maheshwari : Managerial Economics 

MBA Syllabus for Semester I (MANAGEMENT CONCEPTS)

MBA Syllabus for Semester I (first)


Reason for studying Management Concepts: The main reason for this subject is to develop a basic understanding about the management concepts as well as of human in various managerial processes in organisation among the students.

Management: Definition, nature, process, functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo .
Management Approaches- System approach, Contingency approach .
Business Organisation - Types of ownership.

Planning: Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making . Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff, Matrix , Virtual Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority , Centralisation and Decentralisation of Authority. Coordination . Staffing .

Directing: Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making Communication effective .
Controlling: Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .

Business Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry .
Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a business Strategy .
Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies, tools.
E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact of EC, Scope .

Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production Management, HRM , Finance, Material management

Books Suggested:
1. Stoner, Freeman , Gilbert Jr. : Management (Pearson education)
2. Kootz,O'Donnell , Weighrich : Essentials of Management
3. Michael , J. Stahl : Management -Total Quality in a global environment ( Blackwell Business)
4. Newman , Warren and Summer : The Process of Management , Concept, Behaviour & Practice .
5. Brech , E.F.L. : Principles and Practice of Management
6. Drucker , P.F. : Managements , Tasks , Responsibilities , Practices
7. Asha Kaul : Effective Business Communication (PHI)
8. RonLudlow, Fergus Panton : The Essence of Effective Communication(PHI)
9. Efrain , jae, david , H. Micheal : Electronic Commerce : A Managerial Perspective (Pearson Education)
10. Carr D.K. and Johansson H.J. - Best Practices in Re-engineering (MGH)

11. Jayaraman M.S.: Business Process Re-engineering (TMG)