MBA Syllabus for Semester I (Business Environment and Managerial Economics)

MBA Syllabus for Semester I (Business Environment and Managerial Economics)

MBA Syllabus for Semester I (first)

Subject: Business Environment


Reason for studying Business Environment: The course aims to educate the student with the different environmental factors which effect business. This course aims to develop ability to understand and scan business environment in order to analyse the opportunities and take decisions under the uncertainty.

UNIT-I
Concept, Significance and nature of Business Environment ; Elements of environment - internal and external ; Different roles of government in relation to business ; Social Responsibilities of Business .

UNIT-II
Broad profile of Indian Economy , Industrial Policy - its historical perspective(in brief) , Industrial Policy Liberalisation . Economic Planning in India ; Rationale of economic planning , latest five year plan .

UNIT-III
Public sector -its objectives and working , major problems of public sector enterprises ; Privatisation of public sector enterprises - the issue involved . Role of Private and Joint Sectors. Securities Exchange Board of India - Organisation and Role , Regulation of Mergers and Acquisitions.

UNIT-IV
Competition Act ; Industries Development and Regulation Act ; Consumer Protection Act -its main provisions.

UNIT-V
Latest Export - Import Policy ; Foreign Exchange Management Act ; Globalisation and Business practices, ,WTO- objectives and Role in International trade .

Books Suggested:
1. Rudra Dutt: Indian Ecnomy
2. Ghose P.K. : Government & Industry
3. Francis Cherunilam : Business Environment
4. Kuchhal S.C. : Industrial Economy of India
5. K. Ashwathapa : Business Environment 


MBA Syllabus for Semester I (first)

Subject: Managerial Economics

Reason for studying Managerial Economics: The basic objectives of this course is to familiarise the students with the concepts and tools of managerial Economics as applicable to decisions making in contemporary business environment.

UNIT-I
Nature and scope of Managerial Economics : nature and scope of Managerial Economics , its relationship with subjects . Objective of Firm, Fundamental Economic concepts- Opportunity cost concept , Incremental concept, Principle of the perspective , Discounting principle and Equimarginal principle .

UNIT-II
Demand Analysis : Concept and importance of Demand & its determinants , Income & Substitution effect, Various elasticities of demand , using elasticities in managerial decisions , revenue concepts, relevance of demand forecasting , methods of demand forecasting .

UNIT-III
Cost Concept and Production Theory : Various cost concepts & classifications, Cost output relationship - in short run and in long run , (cost curves), Economies of scale , cost control and cost reduction , Production function , managerial uses of production function , Indifferent curves. .

UNIT-IV
Pricing Decisions : Pricing methods , Price Discrimination , Price and output decisions under different market structures - Perfect competition, Monopoly and Monopolistic Competition , Oligopoly .

UNIT-V
Profit & Inflation: Profit, Functions of profit, profit maximisation, Break Even analysis , Inflation - Types, in terms of demand pull & cost factors , effects of inflation .

Books Suggested:
1. Habib-Ur-Rehman Managerial Economics
2. D.C. Hague Managerial Economics
3. Trivedi Managerial Economics
4. Mote, Paul & Gupta Managerial Economics: Concepts & Cases
5. Peterson & Lewis Managerial Economics
6. D.N. Dwivedi Managerial Economics 
7. D. Gopalkrishan A study of Managerial Economics
8. Varsney & Maheshwari : Managerial Economics 

MBA Syllabus for Semester I (MANAGEMENT CONCEPTS)

MBA Syllabus for Semester I (first)

Subject: MANAGEMENT CONCEPTS

Reason for studying Management Concepts: The main reason for this subject is to develop a basic understanding about the management concepts as well as of human in various managerial processes in organisation among the students.

UNIT-I
Management: Definition, nature, process, functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo .
Management Approaches- System approach, Contingency approach .
Business Organisation - Types of ownership.

UNIT-II
Planning: Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making . Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff, Matrix , Virtual Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority , Centralisation and Decentralisation of Authority. Coordination . Staffing .

UNIT-III
Directing: Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making Communication effective .
Controlling: Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .


UNIT-IV
Business Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry .
Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a business Strategy .
Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies, tools.
E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact of EC, Scope .


UNIT-V
Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production Management, HRM , Finance, Material management

Books Suggested:
1. Stoner, Freeman , Gilbert Jr. : Management (Pearson education)
2. Kootz,O'Donnell , Weighrich : Essentials of Management
3. Michael , J. Stahl : Management -Total Quality in a global environment ( Blackwell Business)
4. Newman , Warren and Summer : The Process of Management , Concept, Behaviour & Practice .
5. Brech , E.F.L. : Principles and Practice of Management
6. Drucker , P.F. : Managements , Tasks , Responsibilities , Practices
7. Asha Kaul : Effective Business Communication (PHI)
8. RonLudlow, Fergus Panton : The Essence of Effective Communication(PHI)
9. Efrain , jae, david , H. Micheal : Electronic Commerce : A Managerial Perspective (Pearson Education)
10. Carr D.K. and Johansson H.J. - Best Practices in Re-engineering (MGH)

11. Jayaraman M.S.: Business Process Re-engineering (TMG) 

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